“RULE NUMBER TWO: IF THE MARKET MANIPULATOR WANTS TO DISTRIBUTE (DUMP) HIS SHARES, HE WILL START A GOOD NEWS PROMOTIONAL CAMPAIGN.”
Ever wonder why a particular company is made to look like the greatest thing since sliced bread? That sentiment is manufactured. Newsletter writers are hired — either secretly or not — to cheerlead a stock. PR firms are hired and let loose upon an unsuspecting public. Contracts to appear on radio talk shows are signed and implemented. Stockbrokers get “cheap” stock to recommend the company to their “book” (that means YOU, the client in his book). An advertising campaign is rolled out (television ads, newspaper ads, card deck mailings). The company signs up to exhibit at “investment conferences” and “gold shows” (mainly so they can get a little “podium time” to hype you on their stock and tell you how “their company is really different” and “not a stock promotion.”) Funny little “hype” messages are posted on Internet newsgroups by the same cast of usual suspects. The more, the merrier. And a little “juice” can go a long way toward running up the stock price.
The HYPE is on. The more clever a stock promoter, the better his knowledge of the advertising business. Little gimmicks like “positioning” are used. Example: Make a completely unknown company look warm and fuzzy and appealing to you by comparing it to a recent success story, Diamond Fields or Bre-X Minerals. That is the POSITIONING gospel, authored by Ries and Trout (famous for “Avis: We Want To Be #1” and “We Try Harder” and other such slogans). These advertising/PR executives must have stumbled onto this formula after losing their shirts speculating in a few Canadian stock promotions! The only reason you have been invited to this seemingly incredible banquet is that YOU are the main course. After the market manipulator has suckered you into “his investment,” exchanging HIS paper for YOUR cash, the walls begin to close in on you. Why is that?
Read everything here: http://www.wallstreetweb.nl/gids/artikelen/stockmanipulation.html